"We're not a technology company."
This comes across a lot of ways: We're too small. We're a services company. We're a government entity. We're a non-profit. We're one team inside of a larger organization.
The truth is, none of that matters. Innovation isn't about technology. You can innovate around customer or stakeholder needs, schedule constraints, marketing and sales, product or service delivery models, you name it. It can start with one team. And then if your innovation culture flows wide and deep in your organization -- you'll find that the synergies will cross over your silos, functions, and departments anyway. Innovation is simply about finding the most elegant and effective ways to adapt and change.